Helping Brands Win the Hearts & Minds of Customers
We are the trusted resource for designing, implementing and optimizing loyalty and rewards programs.
Today’s loyalty program landscape is rapidly evolving. To help companies keep up, we offer custom consulting services to allow brands to make informed decisions to drive customer loyalty. Our expertise comes from working with dozens of the world’s largest loyalty programs and over one billion members. So, we’ve seen just about everything and can help with anything from Program Strategy and Design to Performance Measurement, Management and Optimization.
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18 Monroe Place, Suite #1. Brooklyn, NY. 11201
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Our Services
Loyalty Program Strategy
Program Design
Elite Tier Strategies
Co-brand Credit Card Optimization
Partnership Strategy & Management
Competitive Analysis & Program Benchmarking
Marketing & Communications
Performance Measurement & Analytics
Our Philosophy
It All Starts with the Customer – everything we do is predicated on understanding customer needs and designing solutions to meet their needs. Since we also have a deep understanding of Loyalty Program economics, we can tailor solutions that meet both customer needs and company objectives.
Excellence Through the Mastering of Fundamentals – our experience has shown that most loyalty programs suffer from a few key fundamental challenges. We work to fix those first…there will be plenty of time to chase bright shiny objects later.
Ultimate Personal Service – we believe that service and relationships are critical to success (both yours and ours). As a result, we only service 1-2 clients at any given time so we can focus all of our attention on your business.
About Us
We live and breathe loyalty programs. We are points junkies, brand evangelists and marketing experts that have implemented or supported loyalty programs with over one billion total members.
With experience managing some of the world’s largest loyalty programs, we have deep expertise across industries from Travel to Retail to Transportation and Financial Services. We’ve contributed to the success of programs like:
- American Express Membership Rewards
- Delta SkyMiles
- Wells Fargo Go Far Rewards
- Wyndham Rewards
- My FedEx Rewards
- Real Life Rewards from Fifth Third Bank
- Royal Caribbean Crown & Anchor Society
- Korean Air SkyPass Club
Paul Kramer
Founder
A Loyalty Program Expert, Marketing Professor, Points Junkie and Brand Evangelist, Paul brings over 25 years of marketing experience, including 20 years working with some of the world’s largest loyalty programs, to The Loyalty Advisors. As a Marketing Professor at Fordham University’s Gabelli School of Business, Paul teaches graduate level classes in Strategic Brand Management, Customer Driven Marketing and Customer Loyalty. Before founding The Loyalty Advisors, a NYC based loyalty program consulting company, Paul held a variety of positions at Visa, American Express, Viacom and J Walter Thompson advertising. He was also a 10-year member of the Professional Golfers Association of America. A graduate of Miami University (B.A.) and Fordham University (MBA), Paul lives in Brooklyn, NY with his wife and teenage son. He is an avid skier and golfer and is training for his 4th triathlon.